| Customer
Relationship Management is a business strategy
that needs careful planning and implementation.
Over half the time, CRM implementations fail
for one reason or another and become no more
than an expensive glorified rolodex.
The most important aspect
of CRM is the impact it can have on your
business over time. If your goals include
growing sales, increasing productivity and
expanding your reach, CRM can help you do
this and much more.
There are many applications
you can choose and most of them need customization
to meet your specific business needs. In
any implementation, your biggest cost is
your employee’s time. Not the software,
not the training. It’s the payroll.
The budget rule of thumb
for CRM is: multiply the cost of the software
by three. This gives you budget to do it
right, some for customization and some for
training. It will take awhile to integrate
it into your business.
We can help you assess
what will make the most sense from both
a cost and data management standpoint. You
need help: installing and configuring the
application, importing the data and training
your personnel. That’s what we do. |
